Reasons Why Gift Baskets Are A Great Christmas Present Idea

It only happens once a year, but each year it seems to come around faster and faster – you know what I am talking about – Christmas. Yes, the festive season is almost upon us again and our thoughts turn to putting up trees, attending Christmas parties, and having a break over summer, however it’s the gift buying that tends to bring out the bah humbug in us, and often it’s because we really are unsure about what to buy – whether it be clients, friends or family. We are usually busy, feeling a bit stressed, and looking for a simple solution that still shows the recipient that we care, which is why a gift basket is a great idea as a Christmas present.

Convenience

Sending a gift basket is one of the most convenient gifts you can send. Most gift basket suppliers have an online purchasing system, so you can simply choose which gift you want, enter your details and that of the recipient, and then rest assured that the gift will be delivered without any further worry. It’s a great set and forget option if you have a very busy festive season.

Personalisation

Just because you can easily order a basket online doesn’t mean that the company can’t personalise the gift for you, particularly if your recipient has specific dietary or health requirements, or perhaps requires a ‘back story’ prior to delivery. You may want a particular item included that will have significant meaning to the recipient, perhaps you would like to use their favourite colour for the ribbon, or perhaps want to include your own hand written card. You’ll find the gift basket company is more than happy to accommodate these special request to ensure both you and the receiver are delighted with their basket.

Corporate

Choosing what to purchase for your clients can be tricky, often you are dealing with them over the phone or via email and generally you don’t enter into a lot of personal discussion, therefore choosing an office friendly gift that can be shared between a few or many works really well. They may choose to separate out the items, or use them for an ‘at work’ event such as afternoon tea, or Friday drinks.

Budget Friendly

You’ll find baskets come in a large range of sizes, themes, and prices, making it possible to find a basket that not only suits the recipient but also matches your budgetary requirements too.

How Following Robert’s Rules Affects Present Day Board Meetings

The official guide on how members of the United States Senate should behave was written by Thomas Jefferson in his “The Manual of Parliamentary Practice” which unfortunately was not followed to the letter. A state of confusion about parliamentary rules continued until Major Henry Robert came up with his Roberts Rules of Order.

How The Rules Originated

The initial rules laid down by Major Robert were followed practices followed at the United States House of Representatives, but Major Robert brought in additional modifications that would prove to be useful to common American citizens as well. Even today, nearly 145 years after it was initially written, the Robert’s Rules of Order is the last authority on parliamentary proceedings in the United States. The basic concept of Robert’s Rules gave group meetings a sense of cohesion and order which was shown to avoid chaos. It followed the principle that to make a vital and important decision, one of the first rules is maintaining order within the meeting. It gives all participants a chance to air their views in a civilized manner without any member’s opinions being ignored.

Order From Chaos And Confusion

Any meeting that follows these rules has to begin with a general call to order, following which a roll call is instituted; a Roberts Rule of Order, which is still followed today in millions of meeting daily. The next sequence of the rules is that office bearers in the committee then read out a full report of the activities that have taken place up to the day of the meeting. Subsequent to that, there is a reading of the agenda of the meeting, before the matter is discussed in full by all participating members. Various points of orders could be raised and after all the points in the aforementioned agenda is discussed. Any business that was not concluded or any matter that is in need to be discussed in the next meeting is put forward, after which the meeting is closed.

Present Day Relevance

Since its introduction in 1867, companies and organizations all around the world have endorsed Robert’s Rules as one of the most powerful tools in making meetings effective. The eleventh edition of the book has experienced some minor alterations, but the original concepts have not been changed in any way. Following Robert’s Rules has been shown to bring order in meetings which have degenerated into confusion and chaos. This confusion, which has followed by non-adherence of the principles of Robert’s Rules, has been experienced in many a board meeting or other general meetings. However, following the rules in general has saved time; implementation of good and useful ideas and suggestions taken on board, for the general well-being of the company.

Creating a Marketing Plan for a New Product

Creating a marketing plan for a new product is one of the most important steps in the marketing process. You have already conducted marketing research and identified your target market; creating a marketing plan for a new product will help you reach that target market effectively. Once you have done this, the marketing world will be your oyster.

SWOT analysis

When creating a marketing plan for a new product, first create a SWOT analysis. Determine your company’s strengths and weaknesses and how you can play them to your advantage through your advertising efforts. If there are any interesting setbacks or triumphs your company made when developing your new project, you might include them in your press release to make it more dynamic.

You’ll want to determine what opportunities your company has as it pertains to releasing a new product on the market. Are you the only company that has the product in town? Are you creating a marketing plan for a new product that is extremely appealing to your target market? Decide what opportunities you have and move immediately to take advantage of them. In the same breath, identify your threats. Is your target market able to buy a similar product online or at a cheaper rate? Is your product the center of controversy or something totally new for your market? Address these issues right away by developing a strong counter-action plan or by using them as a part of your advertising strategy.

Steps to Success

Next, make a list of strategic steps towards success that align with your target market. This list should also align with your company and product identity. For example, if you are marketing a line of organic clothing, you might focus on individuals who are interested in green living and health. By creating a marketing plan for a new product, you would know to reflect this in your strategy by placing a display in a health food store, as opposed to a burger joint.

Once you have finished creating a marketing plan for a new product, set goals that can be measured. If your product is sold online, you might set a goal for your conversion rate. How many of the people coming to your website are reading the product description and how many of those people are actually purchasing this new product?

Use the Internet

Whether your product is available online or not, the Internet can be your friend. It is a great place to search for blogs or comments made about your product. You can do this by simply searching using preset keywords. You might also submit a press release and product description to bloggers or other websites to review your product. You can gauge how successful your sales are after each blog post and even determine what sites are sending you the most customers.

Once you have finished creating a marketing plan for a new product and set goals that you can measure, you need to get to work. Begin putting your marketing strategy into action and measuring how well you are meeting your goals. If your strategy works, that’s great. If you are not getting the desired results, tweet your marketing plan until you do.